Samsung has unveiled its latest contender for the OLED throne: the S99H (known as the S95H in the US and Australia). With a focus on both style and performance, this flagship TV aims to outperform current champions – potentially even usurping Sony’s highly regarded Bravia 8 II.
A Design Inspired by The Frame
The most immediately striking aspect of the S99H is its unique design. Drawing clear inspiration from Samsung’s popular The Frame LCD TVs, the new model features a distinctive “FloatLayer” design – an OLED screen mounted on a slightly larger metal backplate with a roughly 2cm gap. This creates the illusion of a floating panel and contributes to a premium aesthetic. The effect is subtle but undeniably eye-catching, lending the TV a sculptural quality that sets it apart from more conventional designs. While Samsung includes two plastic feet intended for tabletop use, they feel somewhat at odds with the otherwise high-end design; wall-mounting truly showcases the innovative FloatLayer look and maximizes its visual impact. The company’s decision to emulate The Frame’s aesthetic signals a move towards televisions as integrated pieces of home décor rather than purely functional devices.
Performance Upgrades & Pricing Differences
Beyond its visual appeal, the S99H builds upon the strengths of previous Samsung OLED models. It delivers a stunning picture with dazzlingly bright highlights and excellent contrast, alongside considered handling of motion, detail, and colors – hallmarks of Samsung’s QD-OLED technology. The TV boasts features like 4K/165Hz refresh rate, VRR (Variable Refresh Rate), and HDR10+ Gaming for an enhanced gaming experience. Furthermore, the S99H’s picture quality is complemented by a sound system that, while good, could benefit from more bass weight and overall volume to truly match the visual performance. Pricing presents a complex landscape: £2499 in the UK (quickly dropping to around £3199 for the 65-inch model), $2500 / AU$3999 for the 55-inch S95H in the US and Australia, and a confusingly different ‘S95H’ model sold in the UK without the metal frame design. This regional variance necessitates careful consideration before purchase.
Who is it For?
The Samsung S99H caters to discerning viewers who prioritize both picture quality and distinctive aesthetics. It’s an ideal choice for those seeking an OLED TV with exceptional performance, a premium design that complements their décor, and are willing to invest in a higher-end model. While the included plastic feet detract slightly from the overall premium feel when placed on a tabletop, wall mounting fully realizes the TVs potential and elevates its aesthetic. Gamers will appreciate the high refresh rate and VRR support, while those seeking an immersive cinematic experience will be rewarded by the vibrant colors and deep contrast.
Why it Matters
Samsung’s foray into QD-OLED technology has been a significant shift in the TV landscape. The S99H represents their continued commitment to pushing boundaries, not just in picture quality but also in design. While the unique aesthetic might not appeal to everyone, its willingness to experiment sets it apart from competitors who often prioritize incremental improvements. The model number confusion across regions—S99H in Europe/Australia, S95H in the US/Australia, and a different S95H in the UK – is an unusual marketing tactic and highlights the complexities of global product distribution; consumers should be aware of these variations when considering a purchase. This also underscores Samsung’s continued ambition to lead the OLED market, despite initially eschewing the technology.
Key takeaways
- Striking “FloatLayer” design inspired by Samsung’s The Frame series.
- Excellent picture quality with dazzling brightness, contrast, and color accuracy.
- Pricing varies significantly by region, with potential for discounts shortly after launch.
- Features advanced gaming capabilities including 4K/165Hz refresh rate and VRR.
- Model number discrepancies exist between regions – ensure accurate specification verification before purchase.
FAQ
What’s the difference between the S99H (in Europe & Australia) and the S95H (in the US)?
They are essentially the same TV, featuring the QD-OLED panel and unique FloatLayer design. The model name differs based on regional marketing.
Why is there a different ‘S95H’ in the UK?
The UK version of the S95H lacks the metal frame design found on the S99H (and the US/Australian S95H), making it more similar to last year’s S95F model.
The Samsung S99H is a striking and capable OLED TV that elevates both style and performance. While its unique design won’t be for everyone, those seeking a premium viewing experience will find plenty to appreciate – as long as they’re aware of the regional pricing and model variations.
Source: What Hi-Fi?
